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Wednesday, February 29, 2012

SMS Marketing Case Studies



1. Brand: United Colours of Benetton
SMS Scheme: shop for 3999 and get free hamper of 999 exclusive @ UCB stores
Target Audience : A + category of aged 18 to 28 , HNI, High end car owners , Income wise , Students, Premium Credit and debit card holders
Geography wise Tier 1 : Bangalore, Mumbai, Chennai, Hyderabad, Delhi, Kolkata
Volume: 1 CR
Response rate 8% : 8lac Footfall in stores
2. Brand: Arrow ( Arvind brands )
SMS Scheme: EOSS for Arrow with sale up to 50%
Target Audience : A + category of aged between 26 to 38 Male , HNI, High end car owners ,Frequent Flyers , Premium Credit and debit card holders, Corporate segment
Geography wise Tier 1 : Bangalore, Mumbai, Chennai, Hyderabad, Delhi, Kolkata
Geography wise Tier 2 : Ahmadabad, Jaipur, Lucknow , Chandigarh, Indore , Pune , Gurgaon , Bhubaneswar , Baroda
Volume: 2 CR
Response Rate 5% : 10 lac Foot Fall in stores
3. Brand : Levis ( Denizen)
SMS Scheme: Buy 1 get 1 free form Levis Denizen
Target Audience: A B + category aged between 18 to 35 , Students , Credit and debit card holders, Income wise
Geography wise Tier 1 : Bangalore, Mumbai, Chennai, Hyderabad, Delhi, Kolkata
Geography wise Tier 2 : Ahmadabad, Jaipur, Lucknow , Chandigarh, Indore , Pune , Gurgaon , Bhubaneswar , Baroda ,Nagpur
Volume: 5 CR
Response rate: 50 lac Footfall in stores

4 comments:

  1. Thanks for the informative post it is very useful and helpful to me. Love to read more post from you.
    Bulk SMS Services in Indore

    ReplyDelete
  2. A case study always helps to understand the real life situation, nice post, thankyou!

    Bulk SMS Kolkata

    ReplyDelete
  3. Hi,
    Thanks for sharing this informative post on SMS marketing.
    Top marketing strategy helps in getting good results and gets more customers. We are associated with many bulk SMS service providers and provides the cheapest bulk otp services in India.

    ReplyDelete