HOW SMS MARKETING WORKS

Bulk SMS marketing can be a great way to reach customers. Here’s how it works.

In today’s world, business owners need to be aware of how technology can help them reach customers in a wide variety of ways. With more and more people carrying cell phones, many businesses are starting to see the advantages of using these devices as marketing tools. This is very practical, since so many people have cell phones, and they are simple to communicate with — especially when text messaging is used.

SMS (text) message marketing is growing in popularity because it easy to send large numbers of promotional messages at one time, and because messages are very attention getting. Nearly everyone pays attention when they receive a text message. The same is not true of seeing a billboard or receiving an email. With bulk text messaging you have the chance to reach thousands of people at one time, and the chances that many of them actually receive your message are increased.

Bulk SMS Marketing

Bulk SMS marketing works with the help of service providers. Many SMS message service providers are willing to ‘sell’ their users. You probably won’t get to see a list of cell phone numbers, but you will have access to a subscriber list. You can create a message that you want sent out via SMS message. This message can be a promotional offer for a discount at your store, or notification of an upcoming sale. The SMS provider then takes care of all the logistics of sending the message to the people on the list.

It is also possible to create your own list of customers. If your customers are providing you with cell phone numbers, you can create messages aimed at specific people on your own list. This way, “exclusive” deals can be announced to hundreds of people who might have signed up for a special list that you have put together. You can have these messages sent out en masse, without having to worry about sending them out individually. With bulk SMS marketing, it is possible for thousands of the same people to get the same message at the same time. It increases the chances that you will get a few more of them to respond.

There are a number of bulk SMS marketing service providers that can help you arrange things rather simply. These service providers offer a number of options in terms of payment. You may pay per message sent, depending on how many people you want it sent to, or you may pay a monthly subscription fee that comes with specific services related to SMS marketing. In any case, you can determine your needs, and figure out which would work best for you. It is usually a good idea to have some sort of tracking code associated with promotions you run with bulk SMS marketing so that you can track how well a service is working for you.

Technology offers a number of great opportunities for the business owner looking to expand his or her customer base. Thanks to the prevalence of cell phones, you might find that bulk SMS marketing offers a number of advantages that can help you get ahead.