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Tuesday, March 13, 2012

Telcos oppose Trai's proposal to review tariff policy


NEW DELHI: Telecom operators have opposed sectoral regulator Trai's proposal to review the tariff policy, saying the current regime has appropriate regulatory measures to protect the interest of consumers.

In response to Telecom Regulatory Authority of India's (Trai) paper on policy of forbearance in telecom tariff, both GSM and CDMA operators' bodies -- COAI and AUSPI -- today contended that under the current structure, mobile phone tariffs in the country are among the lowest in the world.

COAI said change in the policy would not serve any additional purpose since "under the present regime of forbearance, the tariffs have been continuously monitored and customer interest has been protected."

Expressing similar sentiments, AUSPI said that present regulatory regime of forbearance is working perfectly well.

Denying any coordinated move on the part of the industry to increase prices, AUSPI said the hike in tariffs was undertaken by different operators at different points of time.

"The price increase was marginal and not a coordinated activity by the service providers based on some of the factors like rising rate of interests, higher costs of power and fuel, decline in revenue and return on capital employed, higher cost of customer acquisition, higher spectrum usage charges, security compliance, rollout of 3G services etc," it said.

However, consumer groups like Consumer Voice supported the proposal.

"In view of Supreme Court decision cancelling 122 telecom licenses, the number of operators in each circle has reduced thereby providing undue competitive and resultant pricing power advantage to the incumbent operators," it said.

In this scenario, it is desirable that Policy of Forbearance in Telecom Tariffs is withdrawn till new licences are issued, it added.

Country's largest service provider Bharti Airtel said that one of the key factor responsible for the growth of telecom sector in the country is the policy of forbearance of tariffs adopted by TRAI, where the operators are free to fix their tariff. 
 
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Monday, March 12, 2012

HOW SMS MARKETING WORKS

Bulk SMS marketing can be a great way to reach customers. Here’s how it works.
In today’s world, business owners need to be aware of how technology can help them reach customers in a wide variety of ways. With more and more people carrying cell phones, many businesses are starting to see the advantages of using these devices as marketing tools. This is very practical, since so many people have cell phones, and they are simple to communicate with — especially when text messaging is used.
SMS (text) message marketing is growing in popularity because it easy to send large numbers of promotional messages at one time, and because messages are very attention getting. Nearly everyone pays attention when they receive a text message. The same is not true of seeing a billboard or receiving an email. With bulk text messaging you have the chance to reach thousands of people at one time, and the chances that many of them actually receive your message are increased.

Bulk SMS Marketing

Bulk SMS marketing works with the help of service providers. Many SMS message service providers are willing to ‘sell’ their users. You probably won’t get to see a list of cell phone numbers, but you will have access to a subscriber list. You can create a message that you want sent out via SMS message. This message can be a promotional offer for a discount at your store, or notification of an upcoming sale. The SMS provider then takes care of all the logistics of sending the message to the people on the list.
It is also possible to create your own list of customers. If your customers are providing you with cell phone numbers, you can create messages aimed at specific people on your own list. This way, “exclusive” deals can be announced to hundreds of people who might have signed up for a special list that you have put together. You can have these messages sent out en masse, without having to worry about sending them out individually. With bulk SMS marketing, it is possible for thousands of the same people to get the same message at the same time. It increases the chances that you will get a few more of them to respond.
There are a number of bulk SMS marketing service providers that can help you arrange things rather simply. These service providers offer a number of options in terms of payment. You may pay per message sent, depending on how many people you want it sent to, or you may pay a monthly subscription fee that comes with specific services related to SMS marketing. In any case, you can determine your needs, and figure out which would work best for you. It is usually a good idea to have some sort of tracking code associated with promotions you run with bulk SMS marketing so that you can track how well a service is working for you.
Technology offers a number of great opportunities for the business owner looking to expand his or her customer base. Thanks to the prevalence of cell phones, you might find that bulk SMS marketing offers a number of advantages that can help you get ahead.




Sunday, March 11, 2012

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Disclaimer (BSLI Platinum Advantage Plan ): The premium paid in unit linked life insurance policies are subject to investment risk associated with capital markets and the unit price of the units may go up or down based on the performance of investment fund and factors influencing the capital market and the policyholder is responsible for his/her decisions. Tax benefits are subject to changes in the tax laws. Insurance is the subject matter of the solicitation. Birla Sun Life Insurance – BSLI Platinum Advantage Plan are only the names of the Company and Policy respectively and do not in any way indicate their quality, future prospects or returns. The names of the funds offered in this plan do not in any way indicate their quality, future prospects or returns. Investment risk in investment portfolio is the bone by the policy holder. Reg No. 109 Unique No.: 109L062V01 For more details, refer to product brochure.
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Airtel introduces unlimited international roaming data plan

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Telecom major Bharti Airtel has launched '1-day Bridge DataRoamUnlimited' under which its post-paid users can get unilimited data usage while roaming across Asia Pacific for USD 10 per day.


This initiative has taken by Bridge Alliance which has 11 member operator networks, including Airtel, across Asia Pacific.


"Airtel's launch of Bridge DataRoamUnlimited takes the alliance to the next level of expanded coverage and presence in the region," Bridge Alliance acting Chief Executive Officer and Vice-President (Infrastructure & Operations) Ken Wee said in a statement.


Bridge DataRoamUnlimited is a daily flat-rate data roaming plan that offers flexibility for customers roaming across the 11 Bridge Alliance member operator networks namely in Australia, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, Philippines, Singapore, Taiwan and Thailand.


Airtel post-paid mobile customers can activate this plan via SMS or by contacting their customer care executive before their overseas trip in Asia Pacific.

Wednesday, March 7, 2012

Don't Compromise Send SMS on DND numbers too! Because we understand the criticality of a business


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Tuesday, March 6, 2012

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Untitled Document

Trai agrees with DoT idea for free roaming


Telecom Regulatory Authority of India (Trai) has asked the department of telecommunications to allow roll-out of mobile virtual network operators (MVNO) in the national telecom policy.
The regulator has also agreed to the one-nation, one-licence proposal, which will make roaming free across the country. But it wants to decide the modalities of the issue.


MVNOs do not own spectrum but buy bulk minutes of traffic from mobile companies to sell to their subscribers.
“The move is eventually towards achieving one-nation, one-licence by providing for full mobile number portability and removal of roaming charges. Decisions on both will be taken by Trai,” the regulator said. It said Trai would consider minimising inter-operator costs in fixing rates, so as to facilitate affordability to consumers.
This is part of the Trai comments it sent to the government on the draft of the National Telecom Policy (NTP) issued by the telecom department last year. It is expected that the policy will be finalised by April this year.
The draft NTP talks about reviewing the Trai Act to remove regulatory inadequacies, which prevent it from effectively discharging its functions. Trai has asked for penal and enforcement powers so as to enable it to protect the interest of consumers by ensuring compliance of its regulations or orders by the service providers.
“To confer powers of civil court on Trai to enable the authority to summon persons and receive evidence and also call for expert advice while conducting enquiry”, it said.
It also said that government should enforce rural roll-out obligations through appropriate disincentives against non-performance and appropriate incentives for performance.